…by far one of the most productive hours we have had.”
We decided to work with Gerard because he came highly recommended by several people. At first, we didn’t know what to expect from the consulting session but it has been by far one of the most productive hours we have had. The amount of work we were able to do based on a single hour with Gerard has been tenfold. I will definitely make sure we continue to work with him as we continue to grow.
Which service is right for you?
"Done for you" Copywriting Project
Sometimes, you know you just have to scrap what you have and start over. Other times, you are starting from the beginning, and you need help with version 1.0.
Unlike most copywriters, I only write for your industry - education. While the first step other copywriters take is wasting time learning about the education market, I've spent almost 10 years as a teacher gathering that knowledge. When you hire me, we can dive right into your product, your problem, and how I can help.
A copywriting project might include a re-write of your email sequence, your website, a case study, or a series of blog posts. The scope and investment will vary depending on your needs.
Investment: starting at 1500
…Would definitely work with him again.”
Gerard was instrumental in helping us clarify our message for our new website.
When I spoke with school leaders about our educational consulting services, many said the same thing: “This sounds great when you explain it, but when I looked at your brochure/website/email, I couldn’t understand what your company did.”
Gerard asked all the right questions and was able to explain our value proposition in a way that is compelling and easy to understand. Would definitely work with him again.
"Done with you" Day Rate
Sometimes, you need help now. A new website is launching soon, a business model change goes into effect, or a huge uptick in business leaves your team spread thin.
The idea of scoping out a full project is actually too much to think about. And you're not even sure where you need help. You need someone next to you, offering you help in the moment.
I offer the day rate because of that exact reason. Sometimes you need the help of a professional copywriter who knows your market well. You get my help for a full 8-hour workday. We can talk strategy, you can set me off to write, or we can do a little of both.
Note: these are available on a limited basis.
Investment: 1000 (+travel if on-site)
…positive results in terms of revenue…”
It was great to work with Gerard, who knows how to speak with teachers and understands the teacher point of view. He can find the right words to explain what we wanted.
The success of this campaign, announcing these changes and asking for help in getting conversations with admins has triggered positive results in terms of revenue. We’ve been exceeding the goals that we had, which were aggressive goals.
"Do it yourself" Copy Audit
Does the messaging on your website leave people confused?
Do you have a mess of random blog posts and testimonials, but no content strategy?
Do your emails get skimmed, deleted, or worse - just wind up in SPAM?
You need an Audit. Choose Website, Email, or Content as the focus. Share all your relevant pages and materials with me. In one week from when we kickoff the project, you'll get in-depth advice and feedback on where you are, and where you can go.
In other words, you'll get an exact plan on the best next steps to fix your website, emails, or content by yourself.
Investment: 500 - 1500, depending on scope
Each time a teacher or school leader sees your marketing, it's the first step towards you becoming an important piece of their next budget...or another “app” they forget. Don’t let the wrong marketing make the difference
Gerard helped me understand school communication for an emerging tech product. Most consultants ask you to approach it either doing digital ads or totally illogical campaigns…Gerard’s strategies and suggestions are definitely practical.
PS - I can only take on one new client each month. Book a free strategy call by Wednesday and receive a 20% credit towards working with me.