Jordan Levy, Executive Director & Founder of CapSource, also a past guest of The EdTech Startup Show, recently asked during my Thursday LinkedIn AMA:
What are your thoughts on a cold email subject line for a business that connects students and their schools with companies through experiential learning? We tend to use “Experiential Learning Made Easy,” (our slogan), but we’re looking to spruce things up!
This is a great question because email is such an important channel for connecting with folks who work in schools.
Jordan has already addressed the most important answer to this question. And that is to make sure you’ve created a product or service that solves a real problem or addresses a real need.
After that, you have an ethical responsibility to help the people who have the problem or need to find out about your product or service. That’s why you sometimes need to experiment with specific tactics and strategies to get these folks’ attention. Most importantly, you need to do this without manipulating them or deceiving them. This will only damage your reputation in the long run.
Now, on to the nitty gritty of what I suggested to Jordan:
– the more human you can make it, the better (using “I” “you” as well as first name can be helpful)
– that might look this – “Wondering if you’re open experiential learning?”
– for example, I got all of my first Edtech copywriting clients with this cold email subject line: “A real teacher to help you”
– that leads me to my second point, which is curiosity.
That subject line made CEOs/VPs of marketing curious: help with what? what do you mean, a “real” teacher? etc. – so try to evoke curiosity, maybe test things like “Get your students working with real companies” or “Do your students do this kind of project?” or “Your class can work with [insert biggest name company in your directory]”
I’ve also used the social proof angle with clients. Mention a similar college, perhaps one you did a case study/testimonial on, to leverage some FOMO – That might look like this: “Hey – open to hearing about our project with Notre Dame?”
Of course, some of this is context-specific to Jordan’s company. However, the general principles are worth applying and testing for your business.
In a one-hour call, we can review, revise, and even re-write the emails you and your sales team use. If that’s a need for you right now, then the link to book a call is below: